Promotional campaigns

Consumer incentive programmes target the customers and consumers of an organisation. Consumer programs are becoming more widely used as more companies realise that existing customers cost less to reach, cost less to sell, are less vulnerable to attacks from the competition and buy more over the long term.

Dealer incentive programmes improve performance for dealer and channel resellers using sales incentive programs. These programmes help companies capture market share, launch new products, reduce cost of sales, increase product adoption and ultimately drive sales.